May 28, 2025
What is White-Labeling of EV Chargers? A Simple Guide
Priya T
India’s electric vehicle (EV) market is growing rapidly. As EVs become popular, many businesses want to offer EV charging solutions branded with their own names. This is where "white-label EV chargers" come into the picture.
If you're a company looking to have your own branded EV chargers, partnering with EVSE (Electric Vehicle Supply Equipment) manufacturers, also called OEMs (Original Equipment Manufacturers), is a practical and efficient choice.
Understanding White-Label EV Chargers
White-labeling simply means you take a ready-made product from an experienced EV charger company (OEM), and rebrand it as your own. The chargers are built, tested, and certified by the OEM, but the branding—such as logos, colors, and design—is entirely yours.
White-label EV chargers allow businesses to quickly launch their own branded charging solutions without dealing with complex technical challenges.
Why Companies Choose White-Label Chargers
Many businesses prefer white-label chargers because it helps them:
Build Brand Visibility:
Chargers with your brand strengthen your presence and build customer loyalty.Avoid Complexities:
You don't need technical expertise. The OEM handles compliance, manufacturing, and testing.Save Time & Money:
Developing your own charger from scratch is costly and time-consuming. White-label solutions let you start faster and economically.
What OEMs (EV Chargers Companies) Can Customize
White-label EV chargers are highly customizable, offering more than just a branded sticker. Experienced OEMs like EVRE can tailor various features to your requirements:
Charger Appearance:
You choose the color scheme, logos, enclosure design, and material finishes. This ensures the charger fits seamlessly with your brand's visual identity.Functionality:
Depending on your business needs, you can select charger types (AC or DC), charging speed (7.4 kW to 60 kW or higher), and connector types (like Type 2 or CCS2).Authentication Methods:
You can pick how your users access charging—using RFID cards, smartphone apps, or even automatic recognition systems.Smart Features:
Chargers can be equipped with smart energy management features like load balancing, online/offline modes, and secure payment integration.Backend Software & Apps:
OEMs can also offer white-labeled software solutions, including user-friendly apps, billing dashboards, real-time charger status, and seamless payment systems—all branded to match your company’s look and feel.
Typical Businesses Choosing White-Label EV Chargers
Real Estate Developers:
Integrate branded chargers into residential complexes, offering a premium and eco-friendly service to residents.Fleet Operators:
Standardize chargers across cities, maintaining consistency in branding and user experience.Retail Spaces and Hotels:
Provide branded charging solutions to guests and customers, enhancing the overall experience and sustainability credentials.Startups & Charge Point Operators:
Quickly scale up charging infrastructure without significant upfront investment in technology development.
Safety & Compliance Standards
Trusted OEMs ensure that all white-label chargers are rigorously tested, comply with Indian standards, and are safe for public use. This includes:
BIS & ARAI Certification:
Ensuring the chargers meet strict national safety and performance guidelines.Robust Safety Features:
Chargers include protection against electrical faults, voltage fluctuations, and overload scenarios, making them reliable for everyday use.
Long-Term Maintenance & Support
Another benefit of white-label chargers is that the OEM continues to provide technical support and maintenance, but under your branding. Your customers interact exclusively with your brand, while the OEM ensures the technology runs smoothly behind the scenes.
White-Label EV Chargers: A Smart Choice
Choosing white-label chargers is a practical way to offer branded EV charging without the hassle of developing new technology. It’s fast, scalable, and cost-effective.
As one of the leading EVSE companies in India, EVRE provides comprehensive white-label solutions tailored specifically to your brand’s identity, customer experience, and technical requirements. From design to installation and ongoing maintenance, EVRE supports your journey at every step.
Ready to explore how white-label EV chargers can help your business grow? Connect with our team today and start building your own branded EV charging network.